Conventional food is grown using a multitude of chemical
fertilizers, pesticides, and herbicides. We now know that these
remain in the food, and are absorbed by and present in our
body. As expected, research shows that organic diets result
in fewer pesticides ending up in subjects' bodies. Although
conventional growers and food producers make every effort to
convince us that these chemicals are safe and harmless in these
amounts, common sense says that they definitely add nothing good to
our health, and we're probably better off without them.
There is also some evidence1,2,3
that organic produce is more nutritious and has a higher content of
phytochemicals. (Phytochemicals are chemical compounds derived from
plants and fruits; there is evidence from epidemiological studies
that phytochemicals in fruits and vegetables can significantly
reduce the risk of disease.) But buying and eating organic
isn't just about maintaining your own health; it's about the health
of our whole ecosystem-our air, water, soil, and all other living
creatures. It's also about the health of farm workers and
freedom from reliance on fossil fuels.
Through the production and consumption of more organic drinks,
foods, and other products, we take a step closer to healthier,
sustainable living for all. So feel good drinking Ayala's
organic beverages knowing that you're protecting your health and
the health of the planet.

(1) Tarozzi A. Hrelia S. Angeloni C. Morroni F. Biagi P.
Guardigli M. Cantelli-Forti G. Hrelia P. Antioxidant effectiveness
of organically and non-organically grown red oranges in cell
culture systems. European Journal of
Nutrition.45(3):152-8, 2006 Mar.
(2) Baxter GJ. Graham AB. Lawrence JR. Wiles D. Paterson JR.
Salicylic acid in soups prepared from organically and
non-organically grown vegetables. European Journal of
Nutrition.40(6):289-92, 2001 Dec.
(3) Chassy AW. Bui L. Renaud EN. Van Horn M. Mitchell AE.
Three-year comparison of the content of antioxidant
microconstituents and several quality characteristics in organic
and conventionally managed tomatoes and bell peppers Journal of
Agricultural & Food Chemistry. 54(21):8244-52, 2006
Oct. 18.