Influential Beverage Industry’s BevNet Again
Features Herbal Water as Product of the Week
Philadelphia, PA—June 17, 2008—Bevnet.com, one of the beverage industry’s most respected publications, has featured Ayala’s Herbal Water™ for the second time raving that the company’s “execution of flavor is near perfect,” Herbal Water Co-founder Albert Cahana announced today. The second set of glowing reviews came after the company slightly reformulated its popular flavors and received the USDA Certified Organic Seal.
The new water was created by Philadelphia pediatrician Ayala Laufer-Cahana, M.D. and is the first nationally available organic enhanced water on the market. All natural, Ayala’s has zero calories, zero artificial additives and zero preservatives.
The publication first favorably reviewed the product in 2007, and followed up after some product reformulations. Highlighting the product this week as its “Weekly Feature,” the reviews once again applauded each flavor. Of Cloves Cardamom Cinnamon it said “For a zero calorie product, this flavor of Ayala Herbal Water delivers an adult flavor that's big on taste from start to finish. Overall, the execution of the flavor is near perfect.”
Of the company’s Lavender Mint Lemongrass Thyme the reviewers raved, “It's a very drinkable and refreshing product that cannot be compared to other products on the market today -- at least in terms of flavor. Like many new "functional" products, this one is making a softer push, offering herbal benefits that are less direct than the tried and true sugar and caffeine mixture that created the industry. That's fine by us though -- especially with an innovative offering like this one.”
All of the flavors received at least four out of the five possible star ratings, and Cloves Cardamom Cinnamon received four and a half stars. In addition, reviewers agreed that all of the product reformulations have resulted in even better products, saying of Ginger Lemon Peel, for example, “Aside from the benefits of the USDA Organic logo, the product has a more balanced flavor with the lemon and ginger.”
In addition to the laudatory praise from BevNet, the beverage is also raking up a string of awards and reviews. Prevention magazine named Herbal Water™ as one of their four favorite waters in their April 2008 issue and later included it on their June list of ‘picks that target ab fat, boost health and taste amazing.” In addition, Ayala’s was chosen for “Editor’s Pick” by Natural Health, named one of the “few things we can no longer live without” by Vital Juice Daily, and was a winner of a 2007 Trailblazer Award for Flavor Infusion from Grocery Headquarters.
Ayala’s Herbal Water is available in six refreshing flavors: cinnamon orange peel, lemongrass mint vanilla, jasmine vanilla, lavender mint lemongrass thyme, cloves cardamom cinnamon and ginger lemon peel. To order or learn more about the product visit www.herbalwater.com.
Concluded Cahana, “Across the country consumers are raving about our product and we’re thrilled that BevNet agreed with them and enjoyed our product so much. We’re working hard to make sure that consumers everywhere can find it in their local grocery store, but they should know they can always order it at www.herbalwater.com too.”
For more information about Herbal Water visit www.herbalwater.com
next story
|
