Ayala's provocative claim that Zero is Good™ is generating quite
a buzz among people in the beverage industry as they realize that
this exciting new product has everything you want and zero of what
you don't. Already consumers are embracing the refreshing new
beverage as they enjoy the magically refreshing waters that deliver
an unforgettable taste without any calories, additives or
preservatives. Zero is Good™: It's got everything you
want, and zero of what you don't.